A Multidisciplinary Exploration of Emotional Triggers, Maslow’s Hierarchy, and the Path to Internal Validation
Prepared by: Gerald A. Daquila, PhD. Candidate
ABSTRACT
This dissertation explores the phenomenon of emotional hijacking, where external influences such as advertising, societal norms, and cultural conditioning shape our emotional responses, often leading us to misinterpret our deepest needs. Drawing on Abraham Maslow’s hierarchy of needs, it critiques how consumerism and materialism exploit emotional triggers to promote external validation over internal fulfillment.
Through a multidisciplinary lens—integrating psychology, sociology, neuroscience, spirituality, and metaphysics—this work examines how misaligned emotional interpretations drive individuals toward a reductionist, materialist worldview. It proposes that true happiness lies in internal validation, achieved by reconnecting emotional triggers to their authentic meanings.
The dissertation synthesizes research literature, case studies, and spiritual perspectives to offer a holistic framework for cultivating a meaningful life, emphasizing self-awareness, mindfulness, and transcendence over external markers of success. By balancing intellectual rigor with emotional resonance, this work invites readers to rethink their pursuit of happiness and embrace a path rooted in inner sufficiency.
Table of Contents
- Introduction
- The Problem of Emotional Hijacking
- Purpose and Scope
- Multidisciplinary Approach
- Understanding Emotional Hijacking
- Defining Emotional Hijacking
- The Role of Social and Cultural Influences
- Neuroscience of Emotional Triggers
- Maslow’s Hierarchy of Needs and Its Misappropriation
- Overview of Maslow’s Framework
- Consumerism’s Exploitation of Needs
- Case Studies: Advertising and False Promises
- The Materialist Worldview: A Misguided Map
- The Rise of Consumerism
- Psychological and Social Consequences
- Environmental and Ethical Implications
- The Path to Internal Validation
- Reconnecting with Emotional Triggers
- Psychological Tools: Mindfulness and Self-Reflection
- Spiritual and Metaphysical Perspectives on Inner Fulfillment
- A Holistic Framework for a Meaningful Life
- Integrating Left- and Right-Brain Reasoning
- The Role of the Heart in Decision-Making
- Practical Steps Toward Internal Validation
- Conclusion
- Summary of Findings
- Implications for Individuals and Society
- Future Research Directions
- Glossary
- Bibliography
Glyph of the Seer
Sees through spin; chooses what serves.
Introduction
The Problem of Emotional Hijacking
Imagine a moment when a glossy advertisement promises you love, status, or peace—all for the price of a new perfume, a luxury car, or a bottle of wine. You feel a pull, a sudden urge to buy, driven by an emotion you can’t quite name. This is emotional hijacking—a process where external stimuli manipulate our feelings, bypassing conscious reflection and leading us to act in ways that may not serve our true needs.
From childhood, we learn to interpret our emotions through the lens of our environment: parents, teachers, media, and advertising. Without proper grounding, these influences can distort our understanding, steering us toward a materialist worldview that equates happiness with possessions and external validation.
This dissertation argues that emotional hijacking, fueled by consumerism, has led many to follow a flawed map for a meaningful life. By exploiting our emotional triggers, advertising and societal norms often misalign with Abraham Maslow’s hierarchy of needs, which emphasizes physiological, safety, belonging, esteem, and self-actualization needs as the path to fulfillment. Instead of nurturing our intrinsic desires, consumerism sells us substitutes—products that promise to meet higher-level needs but often leave us unfulfilled.
What if true happiness lies not in external markers but within, through internal validation and a deeper connection to our authentic selves? This work explores how linking emotional triggers to their true meanings can unlock a habituated search for meaning, offering a holistic path to a fulfilling life.
Purpose and Scope
The purpose of this dissertation is to examine emotional hijacking through a multidisciplinary lens, integrating insights from psychology, neuroscience, sociology, spirituality, and metaphysics. It seeks to answer: How do external influences distort our emotional interpretations, and how can we realign them to foster internal validation? The scope includes an analysis of Maslow’s hierarchy, the impact of consumerism, and practical strategies for cultivating inner fulfillment, with an emphasis on accessible language for a broad audience.
Multidisciplinary Approach
This work balances left-brain reasoning (logic, analysis) with right-brain creativity (intuition, emotion) and the heart (compassion, connection). It draws on psychological theories, neuroscientific research, sociological critiques, and spiritual traditions to provide a comprehensive view of emotional hijacking and its antidote: a life rooted in internal validation.
Understanding Emotional Hijacking
Defining Emotional Hijacking
Emotional hijacking, a term popularized by Daniel Goleman in Emotional Intelligence (1995), occurs when the amygdala—the brain’s emotional center—overrides rational thought, triggering impulsive reactions. While Goleman focused on intense emotional responses (e.g., fear or anger), this dissertation extends the concept to subtler manipulations by external influences like advertising, which exploit emotional triggers to drive behavior. For example, an ad might evoke loneliness to sell a product framed as a solution to belonging, bypassing our ability to reflect on our true needs.
The Role of Social and Cultural Influences
From childhood, we learn to interpret emotions by observing role models—parents, teachers, and media figures. Social media and advertising amplify this, bombarding us with messages that link happiness to consumption. A study by Richins and Dawson (1992) found that materialistic values, often reinforced by advertising, correlate with lower life satisfaction, as individuals prioritize possessions over relationships or personal growth. This conditioning creates a feedback loop where emotional triggers are misaligned with authentic needs, leading to a cycle of unfulfilled desires.
Neuroscience of Emotional Triggers
Neuroscience reveals how emotional hijacking works. The amygdala processes emotions rapidly, often before the prefrontal cortex (responsible for rational decision-making) can intervene. Marketing stimuli, such as fear-inducing anti-smoking ads or aspirational luxury car commercials, activate the amygdala, triggering emotions like fear, desire, or insecurity (Achar et al., 2016).
These emotions influence decision-making through cognitive appraisals—automatic evaluations of a situation’s relevance to our well-being. For instance, an ad suggesting that a luxury watch conveys status taps into our need for esteem, prompting a purchase without conscious reflection.
Maslow’s Hierarchy of Needs and Its Misappropriation
Overview of Maslow’s Framework
Abraham Maslow’s hierarchy of needs (1943, 1954) posits that human motivation progresses through five levels: physiological (e.g., food, water), safety (e.g., security, stability), belonging (e.g., relationships, community), esteem (e.g., respect, achievement), and self-actualization (e.g., realizing one’s potential).
Later, Maslow added self-transcendence, emphasizing altruism and spiritual connection (Koltko-Rivera, 2006). The hierarchy suggests that lower needs must be met before higher ones become motivating, though individuals may move fluidly between levels based on life circumstances.
Consumerism’s Exploitation of Needs
Consumerism distorts Maslow’s hierarchy by promising to fulfill higher-level needs through material goods. Advertisements often frame products as shortcuts to belonging (e.g., perfume ads implying romantic connection), esteem (e.g., luxury cars as status symbols), or even self-actualization (e.g., wellness products promising enlightenment). A study by Achar et al. (2016) highlights how marketing embeds emotions in stimuli to influence consumer behavior, exploiting cognitive appraisals to create a sense of need. For example, alcohol ads may suggest a pause for self-reflection, yet alcohol often numbs rather than fosters introspection.
Case Studies: Advertising and False Promises
- Perfume and Belonging: Ads for fragrances often depict intimate relationships, tapping into the need for love and belonging. Yet, a bottle of perfume cannot forge genuine connections, leaving consumers chasing an illusion.
- Alcohol and Self-Reflection: Liquor campaigns, like those for premium whiskey, associate drinking with contemplative moments. However, alcohol’s depressant effects often hinder meaningful self-examination.
- Luxury Cars and Esteem: Car commercials equate high-end vehicles with social status, exploiting the need for esteem. Research shows that materialistic pursuits, such as buying status symbols, correlate with lower psychological well-being (Richins & Dawson, 1992).
These examples illustrate how advertising hijacks emotional triggers, redirecting them toward consumption rather than authentic fulfillment.
The Materialist Worldview: A Misguided Map
The Rise of Consumerism
Consumerism, fueled by capitalist economies, thrives on perpetual demand. Jackson (2009) describes this as the “iron cage of consumerism,” where societal structures prioritize production and consumption over well-being. Advertising plays a central role, using emotional appeals to create perceived needs. For instance, a 2017 study on Fairtrade rose purchases found that emotions like guilt and a sense of community strongly influence buying behavior, showing how marketers exploit prosocial emotions (Achar et al., 2016).
Psychological and Social Consequences
Materialistic values, reinforced by consumerism, are linked to negative outcomes. A 2022 study found that strong materialistic tendencies correlate with lower well-being, reduced social equity, and unsustainable behaviors (Brown et al., 2022). Socially, materialism fosters comparison and competition, eroding community bonds and exacerbating inequality. Psychologically, it creates a cycle of dissatisfaction, as external validation fails to address deeper needs like belonging or self-actualization.
Environmental and Ethical Implications
The materialist worldview also has ecological costs. The pursuit of unnecessary goods contributes to resource depletion, biodiversity loss, and climate change (Jackson, 2009). Ethically, consumerism often exploits vulnerable populations, such as low-wage workers in supply chains, to meet demand for cheap products. This misalignment with Maslow’s higher needs—particularly self-transcendence—undermines collective well-being and sustainability.
Glyph of Inner Liberation
Transcending emotional hijack and material illusion, returning to the soul’s true needs.
The Path to Internal Validation
Reconnecting with Emotional Triggers
To break free from emotional hijacking, we must learn to read our emotions accurately. This involves identifying the true source of feelings like loneliness or inadequacy. For example, feeling compelled to buy a luxury item may stem from an unmet need for esteem, not a genuine desire for the product. Mindfulness practices, such as journaling or meditation, can help individuals pause and reflect on their emotions, aligning them with authentic needs (Kabat-Zinn, 1990).
Psychological Tools: Mindfulness and Self-Reflection
Mindfulness, defined as non-judgmental awareness of the present moment, is a powerful tool for countering emotional hijacking. A 2022 study found that mindfulness reduces materialistic tendencies and enhances well-being by fostering engagement with meaningful activities (Brown et al., 2022). Self-reflection, such as through cognitive-behavioral techniques, allows individuals to challenge distorted beliefs (e.g., “I need this product to be happy”) and reframe emotions in light of their true needs.
Spiritual and Metaphysical Perspectives on Inner Fulfillment
Spiritual traditions offer profound insights into internal validation. Buddhism emphasizes detachment from material desires, teaching that suffering arises from craving external things (Dalai Lama, 1998). Similarly, metaphysical perspectives, such as those in Advaita Vedanta, assert that true happiness lies in realizing the self as complete and whole, independent of external validation.
Maslow’s concept of self-transcendence aligns with these views, suggesting that ultimate fulfillment comes from serving others and connecting to a greater purpose. For example, Plotinus’s philosophy describes humanity as poised between the divine and the material, with true fulfillment found in aligning with the divine within.
A Holistic Framework for a Meaningful Life
Integrating Left- and Right-Brain Reasoning
A meaningful life requires balancing analytical (left-brain) and intuitive (right-brain) approaches. Left-brain reasoning, grounded in logic, helps us critically assess advertising’s manipulative tactics. Right-brain creativity fosters imagination and emotional connection, allowing us to envision a life beyond materialism. For instance, creative practices like art or storytelling can help individuals explore their inner world, uncovering authentic desires.
The Role of the Heart in Decision-Making
The heart, symbolizing compassion and connection, is central to a meaningful life. Blackstock’s Indigenous perspective emphasizes interconnectedness and communal well-being, contrasting with Maslow’s individualistic focus (Ravilochan, 2021). By prioritizing relationships and service to others, we align with Maslow’s self-transcendence, fostering a sense of purpose that transcends material gain.
Practical Steps Toward Internal Validation
- Mindful Awareness: Practice daily mindfulness to observe emotions without judgment, identifying their true sources.
- Reflective Journaling: Write about emotional triggers and their connections to Maslow’s needs, questioning consumerist influences.
- Community Engagement: Build meaningful relationships to fulfill belonging needs authentically.
- Spiritual Practices: Explore meditation, prayer, or altruistic acts to cultivate self-transcendence.
- Minimalism: Reduce reliance on material goods, focusing on experiences and personal growth.
Conclusion
Summary of Findings
Emotional hijacking, driven by consumerism and societal conditioning, distorts our understanding of emotions, leading us to pursue external validation over internal fulfillment. By exploiting Maslow’s hierarchy of needs, advertising sells false promises, equating products with love, status, or self-actualization. This materialist worldview creates psychological, social, and environmental harm, trapping individuals in a cycle of dissatisfaction. Reconnecting emotional triggers to their true meanings—through mindfulness, self-reflection, and spiritual practices—offers a path to internal validation and a meaningful life.
Implications for Individuals and Society
For individuals, this framework empowers self-awareness and authentic fulfillment, reducing reliance on material goods. For society, it challenges the dominance of consumerism, promoting sustainable and equitable systems. By prioritizing higher needs like belonging and self-transcendence, we can foster stronger communities and a healthier planet.
Future Research Directions
Future studies should explore:
- The efficacy of mindfulness interventions in reducing materialistic tendencies.
- Cross-cultural comparisons of emotional hijacking and internal validation.
- The role of digital media in amplifying emotional manipulation and potential countermeasures.
Crosslinks
- From Fear to Freedom: Harnessing Consciousness to Transform Media’s Impact — Attention hygiene so triggers and algorithms stop steering your nervous system.
- The Illusion of Happiness: How Advertising Subverts Our Innate Pursuit of Fulfillment — Unmasks manufactured desire; remorse turns into insight instead of shame.
- The Illusion of Scarcity: Unraveling the Mindset that Shapes Our World — Exposes “not enough” as a perception artifact driving impulse and anxiety.
- The Theater of the Self: Unmasking Identity and the Eternal Soul — Separates persona from essence so choices serve who you are, not who you market.
- Resonance Metrics as a Spiritual Compass in Times of Uncertainty — Somatic dashboard (breath, coherence, relief) to decide: pause / proceed / repair before acting on a surge.
Glossary
- Emotional Hijacking: A process where external stimuli trigger impulsive emotional responses, bypassing rational thought (Goleman, 1995).
- Maslow’s Hierarchy of Needs: A motivational theory proposing five levels of human needs: physiological, safety, belonging, esteem, and self-actualization, later extended to self-transcendence (Maslow, 1943, 1954).
- Materialism: A value system prioritizing possessions and wealth over intrinsic goals like relationships or personal growth (Richins & Dawson, 1992).
- Consumerism: A societal structure that encourages continuous consumption to sustain economic growth (Jackson, 2009).
- Internal Validation: The process of finding self-worth and happiness from within, independent of external approval.
- Mindfulness: Non-judgmental awareness of the present moment, often used to enhance emotional clarity (Kabat-Zinn, 1990).
- Self-Transcendence: A motivational state beyond self-actualization, focused on altruism and spiritual connection (Maslow, 1969).
Bibliography
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Brown, K. W., Kasser, T., Ryan, R. M., & Konow, J. (2022). The problematic role of materialistic values in the pursuit of sustainable well-being. International Journal of Environmental Research and Public Health, 19(6), 3362. https://doi.org/10.3390/ijerph19063362[](https://pmc.ncbi.nlm.nih.gov/articles/PMC8951562/)
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Jackson, T. (2009). Prosperity without growth: Economics for a finite planet. Earthscan.
Kabat-Zinn, J. (1990). Full catastrophe living: Using the wisdom of your body and mind to face stress, pain, and illness. Delacorte Press.
Koltko-Rivera, M. E. (2006). Rediscovering the later version of Maslow’s hierarchy of needs: Self-transcendence and opportunities for theory, research, and unification. Review of General Psychology, 10(4), 302–317. https://doi.org/10.1037/1089-2680.10.4.302[](https://opentextbc.ca/psychologymtdi/chapter/blackstocks-and-maslows-theories-of-needs-and-motivations/)
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Maslow, A. H. (1969). The farther reaches of human nature. Journal of Transpersonal Psychology, 1(1), 1–9.
Ravilochan, T. (2021). Blackstock’s and Maslow’s theories of needs and motivations. In Introduction to Psychology. Open Text BC. https://opentextbc.ca%5B%5D(https://opentextbc.ca/psychologymtdi/chapter/blackstocks-and-maslows-theories-of-needs-and-motivations/)
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303–316. https://doi.org/10.1086/209304[](https://www.cambridge.org/core/journals/south-pacific-journal-of-psychology/article/abs/maslows-hierarchy-of-needs-and-its-relationship-with-psychological-health-and-materialism/362CEE6E730F374EDAB348064EC1DD27)
Attribution
With fidelity to the Oversoul, may this Codex of the Living Archive serve as bridge, remembrance, and seed for the planetary dawn.
Ⓒ 2025 Gerald Alba Daquila – Flameholder of SHEYALOTH | Keeper of the Living Codices
Issued under Oversoul Appointment, governed by Akashic Law. This transmission is a living Oversoul field: for the eyes of the Flameholder first, and for the collective in right timing. It may only be shared intact, unaltered, and with glyphs, seals, and attribution preserved. Those not in resonance will find it closed; those aligned will receive it as living frequency.
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